Privacy Policy

Last Updated: January 8, 2024

1. Who We Are

Our website address is: https://www.gwstoolgroup.com (the “Site”). This Site is operated by GWS Tool Group (“we,” “us,” or “our”).

If you have any questions about this Privacy & Cookie Policy or your data, please contact us.

2. Comments

When visitors leave comments on the Site, we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help with spam detection.
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

3. Media

If you upload images to the Site, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the Site can download and extract any location data from images on the Site.

4. Cookies

4.1 WordPress Functionality Cookies

  • Comments
    If you leave a comment on our Site, you may opt in to saving your name, email address, and website in cookies. These are for your convenience so you don’t have to fill in your details again when you leave another comment. These cookies last for one year.

  • Login Page
    If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

  • Logged-In Users
    When you log in, we will also set cookies to save your login information and screen display choices. Login cookies last for two days, and screen option cookies last for a year. If you select “Remember Me,” your login persists for two weeks. If you log out, the login cookies are removed.

  • Post Editing
    If you edit or publish an article, an additional cookie is saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after one day.

4.2 Additional Cookie Usage by GWS Tool Group

We also use cookies and similar tracking technologies for other purposes:

  1. Analytics / Performance Cookies
    We may use Google Analytics (and similar services) to collect information about how you interact with the Site (e.g., which pages you visit, how long you stay). This helps us measure and improve our website performance.

  2. Hotjar / Heatmap / Session Recording Cookies
    We may use Hotjar or other user-experience tools to understand visitor interactions—such as clicking, scrolling, or page usage—so we can improve the Site design and user experience.

  3. Advertising / Marketing Cookies (if applicable)
    Some cookies may be set by advertising partners to build a profile of your interests and show relevant ads on other sites. They do not store directly identifiable personal information but work by uniquely identifying your browser and device.

Third-Party Cookies

We do not control third-party cookies; they are governed by each provider’s privacy policies.

4.3 How to Control & Delete Cookies

  • Cookie Consent
    If you are visiting from outside the U.S. (e.g., EU/EEA), non-essential cookies (analytics or marketing) may only be placed after you opt in. You can accept or reject non-essential cookies via the cookie banner or pop-up when first visiting the Site.

  • Browser Settings
    Most browsers allow you to block or delete cookies via the settings. Check your browser’s help pages for detailed instructions.

  • Opting Out of Third-Party Tracking

5. Embedded Content from Other Websites

Articles on this Site may include embedded content (e.g., videos, images, articles, etc.). Embedded content from other websites behaves the same way as if you visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content. If you have an account and are logged in on that website, your interaction with embedded content may be tracked.

6. Who We Share Your Data With

If you request a password reset, your IP address will be included in the reset email. We may also share anonymized or aggregated data with analytics providers or partners to evaluate and improve our Site.

7. How Long We Retain Your Data

If you leave a comment, the comment and its metadata are retained indefinitely. This allows us to recognize and approve follow-up comments automatically instead of holding them in a moderation queue. For users who register on our Site (if any), we also store the personal information provided in their user profile. All users can see, edit, or delete their personal information at any time (they cannot change their username). Site administrators can also see and edit that information.

8. What Rights You Have Over Your Data

If you have an account on this Site or have left comments, you can request an exported file of the personal data we hold about you. You can also request that we erase any personal data we hold about you. This does not include data we are obliged to keep for administrative, legal, or security purposes.

9. Where Your Data Is Sent

Visitor comments may be checked through an automated spam detection service. Data collected by third-party analytics or advertising services may be transferred outside your region (e.g., to the United States). For international data transfers, we strive to ensure your data is protected in accordance with applicable law.

10. Additional Notes for EU/EEA Visitors

If you are visiting from the EU/EEA, we only place non-essential cookies with your consent. Our legal basis for processing data from non-essential cookies is GDPR Article 6(1)(a). For essential cookies, we rely on our legitimate interest in operating the Site (GDPR Article 6(1)(f)).

11. Changes to This Policy

We may update or revise this Privacy & Cookie Policy from time to time to reflect changes in our practices or for legal/operational reasons. The “Last Updated” date at the top indicates when it was last revised.

12. Contact Us

If you have any questions or concerns about your privacy, please contact us by email or phone.

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